Jordan Silver

I consider myself lucky to have a profession which grew out of a hobby. I have always been interested in the arts, specifically architecture and fashion, but after college worked in urban planning and hated it. Throughout college I collected vintage sunglasses and I began selling my personal collection to private collectors and boutiques in 2003 and Silver Lining Opticians opened in 2007. Eyewear is very personal and important to people who wear it and I find it exceedingly satisfying to help someone find the perfect frame for them. I usually still try to find vintage glasses anywhere my wife and I travel. Work is play to me.


WHAT WOULD THE TITLE OF YOUR AUTOBIOGRAPHY BE? “Sunglasses On Stage” – It’s a John Cale quote.

WHAT CAN’T YOU TRAVEL WITHOUT AND WHY? At least a half dozen pairs of glasses. My vision isn’t very bad, but I love having glasses for different occasions. I have the sunglasses that aren’t allowed on the beach, and then those meant for the beach, the pair I like because it matches the rental car, and then a few pairs for dinners and nights out.

WHAT’S YOUR FAVORITE TRAVEL DESTINATION? Anywhere with my wife, a sandy beach, and warm weather. Our vacations are few and far between but we’ve had exceedingly good times where ever we’ve travelled together. If I had to pick a favorite it would be Barbados where we had our honeymoon in 2010. Barbados is big enough an island to get lost on, but you’ll find your way home at some point and have fun doing it if you rent a Mini Moke.

IF YOU COULD CHOOSE ONE PERSON TO SHOW YOU “THEIR NEW YORK CITY,” WHO WOULD IT BE?  Lou Reed because I was listening to the Velvet Underground in 1999 when I first moved to NYC, and still listen to them today. Many of the topics of urban life still ring true today and I would love to see the late 1960s New York.

WHAT OR WHO HAS INSPIRED YOU RECENTLY, AND WHY? Mid century furniture has been influencing my own thinking on eyewear design. Finding things that are as much functional as they are beautiful is the name of the game in eyewear.

WHAT ALBUM OR SONG WOULD YOU CONSIDER YOUR SOUNDTRACK TO NYC? 1Train by A$AP Rocky, but my soundtrack to NYC changes weekly.

WHAT ARE YOUR FAVORITE BRUNCH/LUNCH SPOTS? I don’t think I’ve gone out for a brunch in years… I work retail! Now I order Huevos Batidos from Lupe’s East LA Kitchen for a spicy brunch at my shop. I will say though that I spend nearly every day prior to opening at Ground Support Cafe on W Bway for the best coffee in the neighborhood.

WHERE DO YOU GET YOUR ART FIX? Two favorites that I actually collect and know are Alejandro Cardenas and Michael Kagan. I’ve gotten to know many artists through the shop, as so many obsess over eyewear as part of their image. I buy Elizabeth Peyton’s books and hope one day to put one of her drawings in my collection.