Esther Houston

Esther Houston is the driving force behind MissWhoo.com, a site featuring content on fashion, beauty, lifestyle, and the soul to the everyday woman. Houston, born in Brazil and raised in New York City, told us her primary purpose for starting the site was to offer an unfiltered view on life and to empower the modern woman. Now that one-year-old Zion has joined Esther and her husband Joel to make the family a trio, it offers advice on healthy, kid-friendly recipes, clothing and accessories, and making the best of motherhood.

What would the title of your autobiography be? “I Did It My Way… (Not)”

What can’t you travel without? My passport. 

What are your favorite travel destinations and why? Bodrum, Turkey: the culture, food, the natural beauty. Formentera, Spain: crystal clear water, and perfect weather. Paris: cliche, but romantic.

What’s your favorite thing to do on a Sunday afternoon in NYC? On Sunday you can always find me having brunch with the girls or at church. Or both, if you’re stalking me.

Who has inspired you recently? My friends and family, who inspire and challenge me to be the best me and always move forward. And my son, who has really taught me unconditional love.

What are your favorite NYC restaurants, and what do you order there? I love the pepper steak at Raoul’s, the milanese at Bar Pitti, and the salmon with crispy rice at Mercer Kitchen.

What are your go-to spots in NYC for drinks? Paul’s Cocktail Lounge, downstairs at Acme or outside at Café Select.

What are some of your favorite NYC brunch spots? Café Gitane, for their avocado toast; St. Balmain in Williamsburg, for Brooke’s Breakfast Bowl with sautéed kale and spinach; B&B on Houston Street, for their bacon, egg and cheese Raviolo; and everything at Gemma on the Bowery.

Where do you get your art fix in NYC? There are so many cool galleries and good street art in my neighborhood, I’m always going in and checking it out. 

What are some of your favorite NYC stores? Intermix and Bergdorf Goodman. They’re both a one-stop shop.

What music are you listening to these days? I’m loving James Blake and Asgeir at the moment. And any good deep house tracks.

When you think of NYC, are there any particular emotions that come to mind? Comfort, and stress.