Model / CEO of Goodness
New York, New York.
West Village, NY.
When top model Elettra Wiedemann isn’t posing for the likes of Karl Lagerfeld, Mario Testino, Annie Leibovitz or Craig McDean, she’s promoting global solar power with her charity “One Frickin Day” or bringing healthy, delicious cuisine to the fashion community with GOODNESS (goodnesspopup.com), her series of pop-up restaurants. Fresh from winning the “Young Environmentalist Award 2011,” Wiedemann is ready to showcase her newest labor of love during Fall-Winter Fashion Week 2012 at Robert inside the Museum of Arts and Design. With a menu from notable chefs Alain Allegretti, Mario Batali, Leo Forneas and Julian Medina, one could say GOODNESS and Wiedemann have one very important thing in common—good taste.
Image courtesy of Gonzalo Machado for Harper’s Bazaar Spain.
What would the title of your Auto-biography be? “Don’t Chase the Mechanical Rabbit.” I’m somebody who is very curious and ambitious. I enjoy working on new projects and being involved in big ideas. One thing my mom would always say to me is “don’t chase the mechanical rabbit,” because you can be the fastest, most amazing dog on the racecourse, but the rabbit is always designed to go faster than you. I say it on almost a daily basis because life is not always about going bigger, better, more; it’s about being in the moment and enjoying it.
What can’t you live without and why?
Most definitely Lancôme Nutrix Crème, because you can wear it almost as a masque on your face. I have really dry skin and with all the planes I take it’s really helpful.
What is your favorite travel destination?
I like Paris for its sophistication and elegance and I feel really at home there, but I also love Cambodia. I did a photo shoot there around Angkor Wat. Iit was so different and intense and mystical.
If you could choose one person to show you ‘their’ New York City, who would it be?
I think I’d want to go back in time and actually hang out with my dad when he was a college kid in the late ‘70s. We’re really close. New York was a crazy city back then and I would love to hang with him as I am now to see what New York was like, and what he was like as well.