Luxury beauty retailer, Space NK Apothecary, has opened yet another US location – this time trading in their SoHo shopfront for a NoLitan residency.
Taking design cues from international Space NK boutiques, the new storefront melds old and new for their east coast location. Featuring dark wood, cream corian, polished chrome detailing and a new corporate logo, the updated look offers a more focused presentation of the assortment in a modern apothecary setting.
The brand that began as a one-woman show in Covent Garden, London, now boasts an international presence of 80 Space NK boutiques. Their promise? To offer an expertly curated selection of beauty and wellness products sourced from around the world, many of them exclusive to the brand in the US. The company also champions emerging brands and industry innovators with new products delivered each week to promote discovery.
In addition to this, the new location will regularly host experts and founders from featured brands who will host exclusive in-store events for friends, media and the general public.