Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop still stocks the namesake label comprised of beautifully reworked vintage clothing, but with a decidedly SoHo twist. The new store is comprised mostly of birchwood (that’s the most sustainable hardwood on the market today) and features award-winning energy-saving lighting by Plumen. The Howard Street home for all things ‘cool’ also stocks a number of other smaller, quality brands such as rockstar jewelry by Bing Bang, and cozy lingerie by Cosabella. For the girl who has it all, there are even hand-picked collections of one-of-a-kind vintage pieces curated by the brand’s in-house vintage buyers on both coasts. Still not enough? The Lower East Side location is an easy, breezy walk away – and will have unique items for their neighborhood stylista as well. Reformation gets an A+ in the GrandLife Neighborhood Guide any way you look!

What the locals are saying
Alex Davis Designer & Owner, Cobra Society

I head to Reformation for simple and chic basics