Opened in the former space of the Guggenheim Soho, Prada’s flagship New York City store is as much an art installation as it is a clothing store. The main focal point of the space is a wooden curve designed by architect Rem Koolhaas to visually connect the open street-level space with the main shopping space on the lower level. Impeccably dressed mannequins adorn the steps of the wave, showcasing the designer’s latest collection. The entire Prada line is here, but the store is also stocked with pieces not on display, so be sure not to miss out and ask.
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