Neatly tucked into the corner of Mulberry and Kenmare, Noah is well on its way to becoming a downtown staple.

Brendon Babenzien, former creative director of Supreme, has forgone the responsibility of creating products for one of streetwear’s most hyped brands to setup his own shop in the up-and-coming retail refuge, NoLita.

Upon entering the store, the clean setup gives off cozy Hamptons vibes mixed with a modern interpretation of mid-century American aesthetics.

A quick glance around uncovers an assortment of military-style jackets, graphic tees, footwear, pants, polos and vintage patches along with an array of other high quality, Made-In-NY products. The only non-Noah branded clothing in the store is kept on a rack curated by Babenzien himself, updated on a monthly basis.

Whether you’re looking to add a few quality pieces to amplify your wardrobe or just want to check out the emerging brand, a visit to Noah is well worth your time.

Words by Colin Hardaway @hardawayallday