Lure Fishbar

Underneath the Prada store on Mercer Street lies Lure Fishbar, the Soho seafood mecca for those with glamorous looks and good taste. Once you step downstairs, the beautiful interior of Lure stuns with high gloss wood and leather – a replica of a luxury yacht that one can imagine being docked at a glamorous seaside locale. An outstanding oyster bar, towers of shellfish, and even quality burgers stand out amongst an array of sushi, fish & meat entrees, and small plates. The Lure House Roll (shrimp tempura topped with spicy tuna) is a never-fail option for sushi lovers, and if you can make it in for lunch, their grilled tuna burger on brioche is top-notch. Steamed red snapper, diver scallops, and sliced sirloin jalapeno are among the notable entrees that are delicately prepared with big flavor that enhances the fresh product. Although happy hour & dinner attract the biggest crowd, do not underestimate their weekend brunch – grab one of their spicy bloody mary’s and eggs benedict with poached lobster to start your day off right.

What the locals are saying
Anthony Sosnick Founder/CEO, Anthony Brands

I love the oysters at Lure.