Isabel Marant

As they say, “Every French girl wears Isabel Marant.” W Magazine adds,”…those French girls wear loose little dresses or slouchy pants with boyish jackets accessorized with a scarf, unwashed hair and next to no makeup, making for a style that fashion people equate with Parisian cool. It’s a look the designer has been supplying for close to 15 years.” Though still relatively unknown (surprisingly) in North America, Marant’s New York debut in a simple SoHo loft is changing all that. Combining androgynous silhouettes with unabashedly feminine fabrics and prints, Marant’s delicate and minimalist signature is showcased on spacious racks, oozing Parisian chic. Under sky-high ceilings, a tad oversized and a dash of feminine accents swirl into a line infused with inspiration. We dig the real-deal embellished suede and fringe boots, silk harem pants and fitted jackets. All of this and a raw wood cocoon in the center of the store holding a jewelry collection? It’s no wonder that Natalie Portman and Michelle Monaghan are two of Marant’s biggest fans. J’adore.

What the locals are saying
Valerie Boster Co-Founder, La Marque NYC

My favorite shop in SoHo.