As far as we’re concerned, there are no ands or buts, just IF. As in, IF you are one of downtown’s most avant-garde fashion mavens, you shop here. IF you fancy the latest collections from designers such as Dries Van Noten, Junya Watanabe, Martin Margiela, Paul Harnden and Yohji Yamamoto, then this is your mecca.  IF you believe it’s important that these designs are elegantly showcased as works of art to admire or invest in, IF is your cup of tea. And IF there really was a genie and we were granted three wishes, we’d pick three pieces from this sophisticated loft space, just a stone’s throw away from our mecca, Soho Grand Hotel. And IF we walked into a room and these pieces swayed and swished and floated over our bodies like the robes of angels, well, don’t say we didn’t warn you.

What the locals are saying
KELLY CUTRONE CEO/Founder of People's Revolution

Three reasons: Dries, Margiela, Comme des Garçons.

Winka Dubbeldam Architectural Designer

All my favorite designers are here - Belgian, mostly.