NEIGHBORHOOD GUIDE

The iconic American boot company has opened the doors to its first-ever retail store on Spring Street, right in the Soho Grand Hotel’s backyard. The 6,000 square-foot space houses footwear and accessories for men, women, and children in an industrial themed setting that channels inspiration from vintage workshops, machinery and tools. Warm tones create an inviting atmosphere that is entirely composed of environmentally conscious materials including reclaimed oak wood flooring, custom-made brass lighting pendants, reclaimed barn doors, and displays made from walnut wood, banker wire and steel. The goods perch on the shelving fixtures that loom over plush couches and vintage trunks in all three of the specially designed areas- Service Bar, High Craft, and Raw Room. Special in-store only boot personalization services of hot stamping, boot tattooing, personal shopping services and private fit specialists make the Frye flagship a must-visit.)