The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature silk button-up shirts in more than 50 colors and prints. New York fashionistas take note: Carine Roitfeld is a big fan of the brand, even dedicating an entire editorial in her new CR Fashion Book to their classic white shirt and the many ways to wear it.