Benefit SoHo Boutique

Benefit’s SoHo boutique not only stocks cosmetics products that primp and plump beyond a girl’s wildest dream, but provides beauty and waxing services, as well as a “brow bar” to take care of all the strenuous effort involved in making one look fabulous. The three-story flagship houses artists and stations for facial/body waxing, false lash application, lash/brow tinting, airbrush tanning, brow threading, and makeup application/lessons. Grab some Hello Flawless cover-up, Hoola bronzer, and Bad Gal mascara for when professional help isn’t around, and you’ll be stopping West Broadway traffic on the way out.