For those who might frequent stores in Soho or Tribeca on a given afternoon, it’s all about the man uniform: the right button-down, the best jeans. The perfectly fitted tee shirt. Subtle and casual, but extremely deliberate.
Alex Mill menswear launched earlier this year in places like Barneys New York and Odin in New York City and Tokyo’s United Arrows, but the Nolita location opened this past year. It was a matter of finding the right space: The 400-square-foot former bakery retains its original pressed-tin ceilings and wood plank floors. Vintage cameras line the walls; canvas bags and heritage grooming products augment the clothing. The brand “uniform” is high-quality classics like Japanese-cotton button-downs ($145), cotton fleece hoodies with raglan sleeves ($155) and selvedge-denim jeans ($245) that cater to guys who care about uniquely-stitched buttons, tiny embroidered lettering and perfectly positioned seams. It capitalizes on the idea is that those who appreciate such pieces will buy them repeatedly.
For more on Alex Mill, click here to read our feature on GrandLifeHotels.com