I don’t know what to say about designers, Lazaro Hernandez and Jack McCollough that hasn’t already been said. Easily one of the most anticipated shows of each season, Proenza Schouler has become, in only 10 years (not a long time in fashion speak), one of the world’s most successful and covetable fashion brands.
With a bevy of awards under their belts, the CFDA Perry Ellis Award for new talent in 2003, the CFDA Womenswear Designer of the Year Award in 2007 (which they shared with Oscar de la Renta), it was no surprise that the Valentino Fashion Group bought up a 45 percent stake in the company in 2007, as well—a blue-chip stamp of approval, if ever there was one—and American fashion’s fortunate sons inked a shoe deal with Vicini SpA/Giuseppe Zanotti for spring 2009.
But despite their rapid rise, the couple have kept their heart and soul. Ask anyone who works with them, and they’ll smile with affection when responding.
There was a wonderful article written a little while ago on Proenza Schouler that features Chloë Sevigny in a conversation with the design duo, who also happen to be close friends of the academy nominated actress and NY ‘it’ girl. In the introduction, there is a paragraph that perfectly sums up the reasoning for the acclaim the brand has received;
“The design duo wasn’t merely filling some vacant fashion niche. McCollough and Hernandez were creating a fully articulated, utterly unexpected sense of style for a young, urban, 21st-century woman. The designers referenced the past with certain shapes and layers-grunge, the 1960s-but didn’t get stuck in it. This woman walked with a street-tough, masculine gait. She was almost a veteran of raves and goth clubs, but was still new in the city and up for going out.”
GrandLife’s friend, photographer & artist, Joseph Jagos captured these wonderful images of the Proenza Schouler Fall 2012 show last night.
The images are detailed and perfect. Not at all dissimilar to the label itself.