For Kris Kim, the founder of online fashion retailer La Garçonne, the decision to open her first brick-and-mortar shop after being in business online for almost ten years was much like the brand’s ethos. Kim refers to it as “fashion for the thinking woman, and understated without being underdressed” – effortless, yet highly thoughtful. “It was a natural progression. We were interested in how fashion and our daily lives converge in a space that is not overly cluttered, but still humble.”
The decision on exactly where to open the boutique came just as naturally, too. Kim, a former fashion publicist who lives in Tribeca, says that “it’s a neighborhood I really love. It embodies the best of everything old and modern about New York.”
Stepping into the boutique – in a space discreetly tucked away on an unassuming strip of Greenwich Street – feels like entering a different world, where fashion and lifestyle converge in the most striking way. Local architect Solveig Fernlund designed the loft-like space to align with the look and feel of La Garçonne’s website, so she incorporated lots of white (think ceilings, walls, floors, and even curtains and light fixtures), and hard angles (in the form of garment racks, display tables and benches). The atmosphere is serene, calm and gallery-like, which lends each piece a quiet, yet luxurious feel.
While the online shop features an impressive roster of designers, ranging from major players like Yohji Yamamoto and Jil Sander to groundbreaking newcomers like the young Parisian brand VETEMENTS, the boutique puts the spotlight on the house brand, La Garçonne Moderne, a collection of clothes that are “feminine, but with a hint of masculinity.” In addition, there are carefully-selected pieces that complement the quietly cool vibe of La Garçonne Moderne, including understated leather accessories from Parisian designer Isaac Reina, porcelain bowls from Dutch artist Kirstie van Noort, and organic cosmetics from American brand RMS Beauty.
Here, and just in time for the season’s cooler temps, Kim shares a few of her favorite pieces for fall, featured in the slideshow above.
Vetements Blazer: Vetements, a young Parisian label, makes this an oversized blazer in a distressed wool twill with a buttonless, double breasted front.
La Garçonne Moderne Drafting Shirt: From La Garconne’s in-house brand, this men’s style shirt in a crisp cotton-broadcloth has a curved, nightshirt hem.
La Garçonne Moderne Gallery Pant: Also from our in-house brand, this drawstring pant is simple and cropped, in a light, crisp cotton-broadcloth.
Rochas Heeled Oxford: We love this heeled oxford from Rochas, the Parisian brand designed by Alessandro Dell’Acqua.
Visit La Garconne at 465 Greenwich Street, in between Watt and Desbrosses Street, or online at www.lagarconne.com.
– Katie Chang