GRANDLIFE’S GUIDE TO FASHION’S NIGHT OUT IN SOHO

Who: 3.1 Phillip Lim
Where: 115 Mercer Street
What: Pick up a copy of their new “Kill The Night” comic book, there will be a signed copy and 15% discount on all purchases and a free scarf with every bag purchase.

Who: ACNE
Where: 33 Greene Street
What: Your favorite Swedes are guaranteed to pull something fun out of their hats – not to be missed.

Who: BLK DNM
Where: 237 Lafayette St
What: DJ’s Jeremie Khlat and David Katz will be providing the backdrop to a well sauced evening at BLK DNM, echoed by a special performance by Twin Shadow’s George Lewis Jr. on a hulking Steinway Grand Piano…

Who: Cole Haan
Where: 128 Prince St
What: Celebrating their breakout “Don’t Go Home” campaign, Cole Haan will be giving a special gift to the first 100 shoppers that make a purchse in their SoHo store – also: free drinks.

Who: Isabel Marant
Where: 469 Broome St
What: Champagne to be served, DJ Love On The Run on the decks, and glorious fashion on the racks – our perennial favorite deserves a toast.

Who: Kiki de Montparnasse
Where: 79 Greene Street
What: Kiki promises a night of romance and seduction, which we are completely behind. Rumors have it that scantily clad lingerie models will be slinging cocktails while you pop into the erotic photo booth – don’t ask, just go with it.

Who: Kirna Zabete
Where: 98 Greene St
What: Our own Managing Editor Ted Gushue will be on the decks as Kirna Zabete launches their latest collaboration with Target – cookies and refreshments to be served.

Who: Lacoste
Where: 541 Broadway
What: One of our favorite human beings, Mickey Boardman will be celebrating 20 years of Paper Magazine tonight – do stop by and give him a kiss for us?

Who: MARNI
Where: 161 Mercer Street
What: Consuelo Castiglioni’s Italian fashion house MARNI will be celebrating the collaboration between artist and illustrator Brian Rea – get ready for some cool t-shirts, beautiful bags, and a smashing winter edition collection.

Who: Moods Of Norway
Where: 75 Greene Street
What: It’s an open secret that the Moods team has been crashing at our pad while they get their store ready to launch tonight – don’t forget to stop by and catch a special performance of one of our favorite bands: Poolside. Also: blonde wigs to be provided to anyone who isn’t of the Nordic persuasion.

Who: Paul Smith
Where: 142 Greene Street
What: Natty men’s tailor Paul Smith has hired what we have to say is the most aptly named DJ for their event tonight: DJ Paisley Dalton. Stop by for a glass of white wine and some threads you know you’ll love.

Who: Prada
Where: 79 Greene Street
What: The store that needs no introduction has tapped Brooklyn based duo Chairlift (who recently played at our Tribeca Grand) to perform tonight – don’t miss this one!

Who: Saturdays Surf NYC
Where: 31 Crosby St
What: Doing what Aussies do best, our mates at Saturdays are pulling together a classic backyard sizzle.

Who: GrandLife’s FNO Flea Market
Where: 310 W. Broadway
What: We’ve hand picked some of the hottest designers in fashion to set up shop outdoors in our yard for a flea market that promises to be quite a show – stop by 6 to 10, and then we’ll take over the rest of the hotel for a fashion fueled afterparty that plans on going well into the morning.