The Soho Grand has been playing host to a fleet of Norwegians these past few weeks, each one on a strict mission: Bring Moods of Norway to SoHo by September 6th, or bust. So far, they’re succeeding – they’ve tapped one of our favorite bands Poolside to fly in from LA to do a bit of a show on Fashion’s Night Out, a party which promises to be something special.

Now we realize the Norwegian heritage is mainly populated by sexy blondes, so in order to combat any feelings of inadequacy that the less-than-fair haired partygoer might have, Moods will be providing a blonde wig for anyone in need alongside a well stocked bar.

Make sure you pop by their retail concept shop between 6:30 and 11 at 75 Greene Street, you won’t be disappointed…