Experience New York like a local with GrandLife's NYC Guide

SHOPPING RESULTS

EquipmentSoho

Equipment

110 Wooster between Prince & Spring St
(646) 277-6497

The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More

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In God We Trust

265 Lafayette at Prince St
(212) 966-9010

Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories with three store locations in New York City (one... Read More

Warm5

Warm

181 Mott between Broome & Kenmare St
(212) 925-1200

Winnie Beattie is New York’s modern day Superwoman. She’s a wife, mother, owner of successful PR firm Siren, and runs Warm, downtown’s hottest (no pun intended) boutique with her... Read More

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Reformation

23 Howard between Crosby and Lafayette St
(212) 510.8455

Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More

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Chloe

93 Greene Street Between Spring and Prince
(646) 350-1770

Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More

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Alice + Olivia Spring/Summer Pop-Up Shop

72 Greene Street Green & Spring Street
(646) 790-8030

Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More

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Osswald Parfumerie

311 West Broadway (W. Broadway & Grand)
212.625.3111
http://www.osswaldnyc.com/

Located only feet from the entrance to the Soho Grand lies the latest gem in our neighborhood, Osswald. It’s only opened its doors just recently, but the sweet smelling Swiss beauty shop has a... Read More

White Chalk

White Chalk

240 Mulberry St (Mulberry & Prince)
212.226.6544
www.whitechalknyc.com

We’re no strangers to a well tailored suit, but when we popped by White Chalk in NoLIta the other day, we were pleasantly caught off guard for what was in store. Specializing in both... Read More