110 Wooster between Prince & Spring St
(646) 277-6497
The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More
23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More
93 Greene Street Between Spring and Prince
(646) 350-1770
Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More
72 Greene Street Green & Spring Street
(646) 790-8030
Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More
112 Greene Street (Greene & Prince)
212.255.1556
www.stellamccartney.com
2012 Marked the year that Stella McCartney finally relocated her store to a neighborhood we can get behind: SoHo. Space is something to marvel, anchored by two large windows set against the stone... Read More
546 Broadway, New York, NY (Prince & Spring Sts.)
917.237.8800
www.uniqlo.com/soho
This Japanese label has been compared to the Gap, H&M and Target. Similar to such comparisons, Uniqlo prides itself on big name collaborations (Vena Cava, Charlotte Ronson and Jil Sander to name... Read More
103 Grand St. New York, NY (Greene & Mercer Sts.)
212.977.9683
www.alexanderwang.com
When the former Yohji Yamamoto Soho boutique closed, it came with huge shoes to fill. The solution for gothic-inspired fashion wunderkind Alexander Wang was simply to pay homage to the cultural... Read More
377 Broome St., New York, NY (Mulberry & Mott Sts.)
212.966.4142
www.ritualvintage.com
Owners Stacey Lannacone and Tracey Moulton favor an intuitive mix of designers like Laura Biagiotti and Hanae Mori, an impressive array of Victorian and Edwardian-era blouses and bodices, and favored... Read More