265 Lafayette at Prince St
(212) 966-9010
Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories with three store locations in New York City (one... Read More
181 Mott between Broome & Kenmare St
(212) 925-1200
Winnie Beattie is New York’s modern day Superwoman. She’s a wife, mother, owner of successful PR firm Siren, and runs Warm, downtown’s hottest (no pun intended) boutique with her... Read More
441 E 9th between 1st Ave and Ave A
(212) 673-0500
Cloak & Dagger is the fashion child of Pratt graduate/Libertine designer/respected stylist Brookelynn Starnes, who started her own line in 2006 after frustration with the current state of the... Read More
23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More
93 Greene Street Between Spring and Prince
(646) 350-1770
Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More
72 Greene Street Green & Spring Street
(646) 790-8030
Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More
112 Greene Street (Greene & Prince)
212.255.1556
www.stellamccartney.com
2012 Marked the year that Stella McCartney finally relocated her store to a neighborhood we can get behind: SoHo. Space is something to marvel, anchored by two large windows set against the stone... Read More
87 Mercer St (Mercer & Spring)
212-226-6440
http://zimmermannwear.com/
If you thought Zimmermann was all bikinis and one pieces, you’d only be partially right. They’ve just kicked open their new boutique in SoHo that reminds the weary shopper that they are... Read More