415 E 12th St between Ave A & 1st Ave
(212) 242-3000
This is the place where you will walk out with some records purged from the personal collection of some top-tier post punker, or recently unearthed dead stock of countless soul fusion lost classics.... Read More
110 Mercer St between Prince & Spring
(212) 431-4440
The NY Cutler & Gross flagship remains a mecca for eyewear as a permanent exhibition of more than 4,000 handmade Cutler and Gross frames dating from 1969 to present, including collaborative... Read More
110 Wooster between Prince & Spring St
(646) 277-6497
The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More
95 Spring between Broadway and Mercer
(212) 226-8601
Proprietor Alisa Grifo displays the best in every-day items from around the globe, focusing on a particular country’s merchandise for 4-5 months then switching to another. Everything is... Read More
441 E 9th between 1st Ave and Ave A
(212) 673-0500
Cloak & Dagger is the fashion child of Pratt graduate/Libertine designer/respected stylist Brookelynn Starnes, who started her own line in 2006 after frustration with the current state of the... Read More
23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More
93 Greene Street Between Spring and Prince
(646) 350-1770
Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More
72 Greene Street Green & Spring Street
(646) 790-8030
Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More