110 Mercer St between Prince & Spring
(212) 431-4440
The NY Cutler & Gross flagship remains a mecca for eyewear as a permanent exhibition of more than 4,000 handmade Cutler and Gross frames dating from 1969 to present, including collaborative... Read More
110 Wooster between Prince & Spring St
(646) 277-6497
The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More
265 Lafayette at Prince St
(212) 966-9010
Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories with three store locations in New York City (one... Read More
181 Mott between Broome & Kenmare St
(212) 925-1200
Winnie Beattie is New York’s modern day Superwoman. She’s a wife, mother, owner of successful PR firm Siren, and runs Warm, downtown’s hottest (no pun intended) boutique with her... Read More
95 Spring between Broadway and Mercer
(212) 226-8601
Proprietor Alisa Grifo displays the best in every-day items from around the globe, focusing on a particular country’s merchandise for 4-5 months then switching to another. Everything is... Read More
23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More
93 Greene Street Between Spring and Prince
(646) 350-1770
Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More
72 Greene Street Green & Spring Street
(646) 790-8030
Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More