23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More
93 Greene Street Between Spring and Prince
(646) 350-1770
Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More
72 Greene Street Green & Spring Street
(646) 790-8030
Alice and Olivia have opened up a new pop up shop that’ll be joining us in SoHo this summer – make sure to pop by for an exclusive look at the A+O handbag collection, exclusive to the... Read More
449 West 14th Street, NY Between 9th and 10th Avenue
(212) 206 1272
www.jeffreynewyork.com
This high-end boutique is unlike any other in New York City, mainly due to its lack of pretension. This meatpacking mainstay is like your favorite bar merged with your favorite store. Founded by... Read More
311 West Broadway (W. Broadway & Grand)
212.625.3111
http://www.osswaldnyc.com/
Located only feet from the entrance to the Soho Grand lies the latest gem in our neighborhood, Osswald. It’s only opened its doors just recently, but the sweet smelling Swiss beauty shop has a... Read More
240 Mulberry St (Mulberry & Prince)
212.226.6544
www.whitechalknyc.com
We’re no strangers to a well tailored suit, but when we popped by White Chalk in NoLIta the other day, we were pleasantly caught off guard for what was in store. Specializing in both... Read More
122 Spring St (Greene St & Mercer St)
212.965.0700
www.johnvarvatos.com
After a rocketing kick start In 1999, John Varvatos launched his first free standing brick and mortar store in none other than our little slice of gentrified heaven: SoHo. Since then he’s been... Read More
87 Mercer St (Mercer & Spring)
212-226-6440
http://zimmermannwear.com/
If you thought Zimmermann was all bikinis and one pieces, you’d only be partially right. They’ve just kicked open their new boutique in SoHo that reminds the weary shopper that they are... Read More