Experience New York like a local with GrandLife's NYC Guide

SHOPPING RESULTS

EquipmentSoho

Equipment

110 Wooster between Prince & Spring St
(646) 277-6497

The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More

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In God We Trust

265 Lafayette at Prince St
(212) 966-9010

Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories with three store locations in New York City (one... Read More

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Warm

181 Mott between Broome & Kenmare St
(212) 925-1200

Winnie Beattie is New York’s modern day Superwoman. She’s a wife, mother, owner of successful PR firm Siren, and runs Warm, downtown’s hottest (no pun intended) boutique with her... Read More

FIVESTORY

FIVESTORY

18 E 69th St at Madison Ave
(212) 288-1338

Fivestory is New York’s answer to Paris’ Colette boutique – intimate, independent, and luxurious. Claire Distenfeld curates an all-star cast of brands for men, women, and children... Read More

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Free & The Brave

235 W 46th between 7th & 8th Ave
(212) 221-1775

For the quintessential Americana shopping experience, look no further than Free & The Brave. Adjacent to The Paramount Hotel in Midtown and part of “The Bazaar Shops,” their goal is... Read More

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Cloak & Dagger

441 E 9th between 1st Ave and Ave A
(212) 673-0500

Cloak & Dagger is the fashion child of Pratt graduate/Libertine designer/respected stylist Brookelynn Starnes, who started her own line in 2006 after frustration with the current state of the... Read More

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Reformation

23 Howard between Crosby and Lafayette St
(212) 510.8455

Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More

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Chloe

93 Greene Street Between Spring and Prince
(646) 350-1770

Soho has become the “5th Avenue of Downtown” so it comes as little surprise that legendary fashion house Chloe would find its new home next to Tiffany & Co. The store was modeled after... Read More