110 Wooster between Prince & Spring St
(646) 277-6497
The menswear-inspired French brand arrives stateside, picking SoHo NYC as the perfect first location. The minimalist decor of black floors and white walls highlights Equipment’s signature... Read More
265 Lafayette at Prince St
(212) 966-9010
Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories with three store locations in New York City (one... Read More
181 Mott between Broome & Kenmare St
(212) 925-1200
Winnie Beattie is New York’s modern day Superwoman. She’s a wife, mother, owner of successful PR firm Siren, and runs Warm, downtown’s hottest (no pun intended) boutique with her... Read More
18 E 69th St at Madison Ave
(212) 288-1338
Fivestory is New York’s answer to Paris’ Colette boutique – intimate, independent, and luxurious. Claire Distenfeld curates an all-star cast of brands for men, women, and children... Read More
235 W 46th between 7th & 8th Ave
(212) 221-1775
For the quintessential Americana shopping experience, look no further than Free & The Brave. Adjacent to The Paramount Hotel in Midtown and part of “The Bazaar Shops,” their goal is... Read More
441 E 9th between 1st Ave and Ave A
(212) 673-0500
Cloak & Dagger is the fashion child of Pratt graduate/Libertine designer/respected stylist Brookelynn Starnes, who started her own line in 2006 after frustration with the current state of the... Read More
341 Bleecker between Christopher and West 10th St
(212) 899-3359
The Aussie beauty brand opens its third NYC location, planting their flagship in the West Village. The decor is influenced by the neighborhood’s bohemian vibe, with natural wood, leather, and... Read More
23 Howard between Crosby and Lafayette St
(212) 510.8455
Although the brand started on the West Coast, Reformation has grown to encompass everything about effortless downtown NYC girl style that’s sexy and sustainable. Their 2nd New York shop... Read More